This ultimate goal drives every conversation, process, and decision that goes into the work that I do. It starts with why — why do we need this? why do this differently? why might people be excited about this?

The part of studying cognitive science that excited me the most was learning about perception. It's a skill everybody learns as a way to collect information about their environment, and at the core of the function, identify how to react. Aesthetics (design) became significant as both an opportunity for delight, as well as a way to cut through perceptive noise.

Design communicates intention. Done well, people just get it.